Lady Jo is a Tasmanian content creator and storyteller working across heritage, lifestyle and tourism brands.

Working primarily with iPhone, Jo specialises in social-first storytelling — capturing atmosphere, natural light and the lived detail of spaces, events and everyday rituals, with a strong sense of place and narrative.

She represents and documents events and brands across Tasmania, creating content that feels immediate, grounded and true to place.

Alongside her freelance practice, Jo serves as Digital Marketing Manager for the National Trust of Tasmania, shaping the digital presence of some of the state’s most significant historic properties.

Jo also teaches iPhone storytelling workshops and holds a Bachelor of Business (Entrepreneurship & Tourism Marketing) from Curtin University in Western Australia.

Based on the Huon River in Tasmania, she is available for collaborations, campaigns and event storytelling nationally.

Her newsletter on Tasmanian life is here